Online dating services also differ widely in their revenue streams.
Some sites are completely free and depend on advertising for revenue.
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Still others rely solely on paid membership subscriptions.
Since launching in 2001, the Older Women Dating website has become the most effective dating site for older "cougar" women and young men.
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Further, during this period, the usage among 18- to 24-year-olds tripled, while that among 55- to 65-year-olds doubled.
Niche sites cater to people with special interests, such as sports fans, racing and automotive fans, medical or other professionals, people with political or religious preferences (e.g., Hindu, Jewish, Christian, Muslim, etc.), people with medical conditions (e.g., HIV , obese), or those living in rural farm communities.