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Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).In other words, there’s no incentive for them to make the experience speedy.If you find your life partner on your first date, the site doesn’t make much money off you.

She signed up for JDate, an online dating site for Jewish singles.

But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.

Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.

But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.

D., a junior fellow in economics at Harvard University.