As you mentioned on stage, today is your and Andy’s anniversary – you met here at the Long Island Warped Tour two years ago? So many of the stagehands and people who work on my stage all have a different perspective on her; like “oh, my wife loves you from the show.” For somebody who’s been on Warped Tour for a hundred years to now be like “I watched you at home while you were on my TV.” Television has such an interesting impact. Juliet: Honestly, what’s happening right now is, I’m in negotiations with Universal Records. You have a bracelet company called Never Take It Off. Juliet: What’s really great about the company is that it started on 2011 on Warped Tour; it started with the record I released, . One thing I’ve noticed this year is that it seems like a very fractured tour.
Andy: It’s not her fault, but there’s nobody stepping up to do it. [laughs]Ok, so let’s talk about that – you were on The Voice. Every day we wake up at am and we bust our asses because, shit man, you’re reaching so many people when you’re on this tour! She went on a tour with an artist she had toured with in the past, and the tour was very poorly promoted. People are weird, there are freaks and there are dorks and there are losers and that’s fucking awesome. It’s about you being confident about yourself and saying “fuck you” to the world and that this is who I am and I’m going to represent myself. POZ: That sounds a lot like what Black Veil Brides have been singing about for a few years. You have these punk rock bands that crossed that line way back then.
"I want to bring back that sound that's been missing in the female rock world for so long.
Senior Writer Jesse Richman sat down with Juliet Simms and Andy Biersack (Black Veil Brides) at Warped Tour a week or so ago for an incredibly in-depth interview. Most of the year we don’t get to spend as much time together as we’d like to, because of tours and schedules. Andy: I get up every morning at the buttcrack of dawn and help her set up her merch, and…Juliet: Even on Warped Tour, where this amazing rockstar should be sleeping in bed until 3PM, he’s getting up in the morning and carrying things, finding people with me, helping out with street teamers, and doing everything with me. Juliet: The song was very much inspired by the fact that I’d have fans come to me in person or through Facebook, Twitter, fan letters, all of that, and I’d read them. I feel like one of the reasons why we’ve connected so much is that we have a lot of the same mentality. I am going to get an album done this year for sure and out. Andy: You know, there are different divisions of punk rock, and people who believe “only this is punk rock” and “only this is punk rock.” And within that, bands started to tread that line.
She’s had a lot of mismanagement – people who have, in my opinion, not been there when needed over here career, so…POZ: I feel like that’s been a story since going back to the Automatic Loveletter days. To be completely honest, Automatic Loveletter was me. The reason that it’s Juliet Simms now is because I’m on the show [The Voice]. One thing that we’ve seen a lot of over the past few years is people from the Warped Tour scene going onto . You’re back here on Warped, so that doesn’t seem to be your agenda. Most of her fans didn’t even know she was in the cities she was in. This is a situation where her fans know that she’s here and she’s already at the show. It’s a great situation for any band, and especially an artist that has some sort of appeal or has done something commercially. POZ: And then you could look at a band like Crüe or early Van Halen, they were coming out of that punk tradition as much as metal. I think it dates back to a point even then that it’s such a crossover, that young fans don’t even know what a band like The Dead Boys or The Damned is, and they don’t know that Black Veil Brides is heavily influenced by that stuff. We’ll have kids with swoopy bands doing upstroke ska.
Juliet: It’s an ongoing theme for sure, but the struggle, and the fight, and the working this hard is just going to make for a good story. Being up there is all about just connecting with the crowd, connecting with fans, giving your message, and it’s being received really well. It seems like a lot are going there to try to escape from this world, to get into more mainstream territory, more radio territory. Juliet: I don’t have the mentality that is bigger than Warped Tour. Are you seeing folks coming out to see you at Warped who clearly know you from and have never been to Warped Tour? But they do know what Metallica is though, so they can associate with that part of our influence. [Laughs] I think there’s enough punk rock ethic in what metal currently is, or in what people call metal, that you’re not looking at…
While there are numerous examples of musical couples, according to Biersack, he and Simms look closer to home for examples of successful relationships.
"A lot of times people have this tendency when you bring up a question like that, particularly for younger couples, to just go for the obvious, ' Oh, Sid and Nancy,'" he said.
But you recently announced that you’ll be doing the full tour. Is it strange being up there solo instead of with a band? And then the one thing that’s kept on, that I think is amazing, is ska has also had a very long history on this tour. ” Not to dog any bands on the tour, but it’s nice to hear people playing the fucking guitar, not just hitting it over and over again while people jump.I don't understand sometimes – people want so desperately to share everything, what do you have left at the end of the day? He is happy to be back on Warped with founder Kevin Lyman, who showed a lot of faith in Black Veil Brides."We don't fit in with any of the other bands on tour, and Kevin was very kind and believed in us and put us on the tour in 2011," he said. First of all, it sounded great and the crowd seemed to be into it. Juliet: Honestly, it was unexpected to arrive on this tour and have such an incredible response. Thankfully, Black Veil Brides have been more than accommodating and Warped Tour has been so accommodating in helping me so much. We’d been hanging out for a couple weeks at that point, but I guess we officially decided to call it what it is is here. Is it tough, with both of you being so in the middle of big points in your careers right now, to find the time? Black Veil is on tour like eight months out of the year. Seriously, he’s been helping me a lot with management, promotion, and anything I need to do, from “what shirt should we make? Andy: There are more people that say, “My wife said to say hello.” She doesn’t fuckin’ know their wife! It’s nice, because she’s such an amicable person anyway. Do you feel like you’re playing to two different audiences at once? Not to say that I didn’t know who I was in previous tours, but I just feel like this is who I am now. [Simms recently chopped off her lengthy tresses in favor of a bleach-blonde pixie cut]. He’s definitely taken a good role in helping me creatively and talking about me in interviews. I’m sure we’ll be doing something together in the near future. if it’s a Kickstarter, or if it’s another label…POZ: Do they have you locked into something through ? The single was released through a contractual option. On , it seemed like you sang a lot of classic rock material, which is a different direction from your earlier work. I feel like what’s missing today in music is that kind of sound, that kind of music, and that kind of rock star. If you think about a friendship bracelet, it’s kind of like that. She was talking about the concept behind her music and everything of kids fitting it, and having something they’re getting over or whatever… “I’m going to stop doing this thing that’s harmful to myself,” or “I’m going to be more outgoing” or “I’m going to do these things.” The bracelets all represent different vows. [Points to wrist] That red one has been on me for three years. And of all those little scenes, the biggest one is metal – whether it’s metalcore, or whatever little gradations you want to put on the term. Andy: We didn’t meet, but we officially started dating here. People feel like they know you more when you’re on TV, when you’re on a highly rated television show for a year almost…POZ: You’re in their living room every week. When I’m performing to kids, people, grownups, or whatever; everyone has been there and everybody has the same things in their minds. When I’m performing or doing whatever I’m doing with an audience, I kind of just feel like “we are who we are, let’s all connect and be one right now.”Does performing feel different post- I’ve found my voice. I’m going to fucking take a shower and be done with it! On you were coached by Cee-Lo Green and you’ve continued working with him afterwards. Juliet: I performed with him a couple weeks ago on his new single. And whether or not we do an album together, I’m going to be… And if I do what I did on the show in my own music, I feel like that will connect with my audience, because there’s a demand for it and it’s missing. And it’s all about making vows and promises – to yourself, or to somebody else. There are a lot of little scenes, but not one overriding scene anymore.