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Since hiring Amy Schumer or John Oliver is probably out of the question, you’ll have to channel your own inner comedian. We have four tips to help you create chuckle-worthy subject lines.Try to combine your product or service with something out of the ordinary.Historically, marriages in most societies were arranged by parents and older relatives with the goal not being love but legacy and "economic stability and political alliances", according to anthropologists.Accordingly, there was little need for a temporary trial period such as dating before a permanent community-recognized union was formed between a man and a woman.These species-particular behavior patterns provide a context for aspects of human reproduction, including dating.However, one particularity of the human species is that pair bonds are often formed without necessarily having the intention of reproduction.If you think your subject line is borderline offensive, don’t send it.

A subject line like, “Ten Trendy Styles Even Your Grandmother Thinks Are On Fleek,” could get a smile from your readers and encourage customers of all generations to open your email. Think of movies that relate to your business, or famous quotes that you could incorporate into your subject line.

While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.

Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.

As always, you want your email content and subject lines to be diverse.

In other words, you don’t have to make your contacts laugh with every email.