In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.
Editorial posts from 2010 by an Ok Cupid founder in which and pay-dating were criticized for exploiting users and being "fundamentally broken" were removed from the Ok Cupid blog at the time of the acquisition.
Ok Cupid was listed in Time magazine's 2007 Top 10 dating websites.Easy might include filling out your height, while hard might include coming up with a good dating profile headline. If you can be funny, it’s universally acknowledged as a good idea. Looks like women should use words like sweet, optimistic, and thoughtful, while men should use words like passionate, spontaneous, and perceptive. A study of 1.2 million profiles by Plenty of Fish showed women who got into a relationship online used the word “relationship” 16 percent more than women who were still single. Why not be honest and speak from that place in your heart?A-List (paying) members see no advertising and have more filtering options and preferential placement in an "A-List Matches" section of search results.A-list members can also browse openly while choosing whether or not their profile is displayed to those they visited.